Botswana has been named Africa’s best safari destination for 2025, securing the top spot in a detailed survey that analyzed over 3,100 reviews from both travelers and experts. This marks the fourth time Botswana has earned this distinction, reinforcing its leading position among African safari countries. Tanzania came in second, followed by Kenya, which improved its ranking from fifth place in 2024 to third this year.
The survey was conducted by SafariBookings, an online marketplace for African safari tours. It gathered 1,763 user reviews from January 2024 to April 2025 and included 1,342 reviews from 26 respected guidebook authors associated with publishers such as Lonely Planet and Rough Guides.
Botswana’s success is attributed to its diverse natural landscapes, ranging from the dry Kalahari Desert to the lush Okavango Delta, a UNESCO World Heritage Site known for its rich wildlife. The country’s safari experience is built around a conservation-focused, low-impact tourism model that appeals to both new and returning visitors. Highlights include sightings of the rare African wild dog, canoe trips through delta waterways, and visits to ancient San rock art sites that offer a cultural aspect to the tours.
The combination of traveler feedback and expert opinions highlights Botswana’s reputation for providing high-quality and responsible safari experiences, making it a top choice for wildlife tourism in Africa.
SafariBookings is the largest online platform for specialized safari tours in Africa, featuring offerings from over 1,500 operators worldwide. The site attracts more than four million visitors annually who seek tailored safari experiences.
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