Jeep has been recognized as America’s most patriotic brand for the 24th consecutive year, according to the latest annual survey by Brand Keys.
The 2025 edition of the “Most Patriotic Brands” survey assessed 1,381 brands across 143 categories and gathered responses from over 7,460 consumers aged 18 to 65. Once again, Jeep topped the rankings, solidifying its status as an enduring symbol of American pride.
Founded during World War II to support the U.S. armed forces, Jeep has since become an iconic name in the automotive industry. The brand is widely regarded as a representation of freedom, adventure, resilience, and national identity. Its image resonates with core American values such as pioneering spirit and a love of the outdoors.
“Being recognized as America’s most patriotic brand for nearly a quarter-century is an extraordinary honor,” said Bob Broderdorf, CEO of Jeep. “Anyone who has ever driven a Jeep knows that owning one is a source of pride. Our brand, forged in freedom over 80 years ago, continues to embody that same spirit on every road it travels.”
Robert Passikoff, president and founder of Brand Keys, highlighted the strong emotional connection Jeep maintains with consumers. “Jeep has always been at the top of our rankings because it embodies fundamental values like freedom, courage, individualism, and military tradition,” he stated. “In a time when trust in institutions is challenged, brands like Jeep serve as true standard-bearers of national pride.”
The full top 50 list of the most patriotic brands will be released on June 9th, with Jeep firmly holding its position at number one. The company continues to expand its lineup with models such as the Cherokee, Compass, Gladiator, Grand Cherokee (including 4xe and three-row L versions), Wrangler 4xe—America’s best-selling plug-in hybrid electric vehicle (PHEV)—and the Wagoneer. Recently, Jeep introduced the Wagoneer S, its first fully electric vehicle tailored for the U.S. market.
In addition to its product offerings, Jeep marks 17 years of partnership with the USO, supporting service members and their families. Through the Jeep Military Incentive Program, eligible military personnel—including veterans, reservists, and honorably discharged members—can access exclusive bonuses when purchasing or leasing select 2024 and 2025 Jeep vehicles.
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