The underwear market in the United States is vast and varied, with brands catering to every style preference, comfort need, and budget. From luxury labels to everyday essentials, the right underwear can make all the difference in terms of comfort and confidence. This article explores the top 10 underwear brands in the US, detailing their unique features, popular products, and what sets them apart.
Top 10 Underwear Brands in the US
1. Calvin Klein
Overview
Calvin Klein is synonymous with modern, minimalist style. Founded in 1968, the brand has become a leading name in underwear, known for its iconic waistband and sleek designs.
Popular Products
- Calvin Klein Modern Cotton Briefs: Known for their comfort and iconic logo waistband.
- Calvin Klein Boxer Briefs: A blend of support and style.
- Calvin Klein Micro Modal Trunks: Ultra-soft and breathable for all-day comfort.
Why It Stands Out
Calvin Klein’s underwear is celebrated for its high-quality fabrics, comfortable fits, and timeless designs. The brand’s marketing campaigns, featuring top models and celebrities, have cemented its status as a fashion staple.
See Also: 15 Best Activewear Brands in 2024 to Know & Shop
2. Hanes
Overview
Hanes has been a trusted name in American households since 1901. Known for its affordability and reliability, Hanes offers a wide range of underwear for men, women, and children.
Popular Products
- Hanes ComfortSoft Briefs: Soft and breathable for everyday wear.
- Hanes Tagless Boxer Briefs: Eliminate discomfort with a tag-free design.
- Hanes Ultimate T-Shirt Bra: Combines comfort and support for women.
Why It Stands Out
Hanes is renowned for its value and comfort. The brand’s innovative ComfortSoft fabric and tagless design have made it a favorite for those seeking affordable, no-frills underwear.
3. Victoria’s Secret
Overview
Victoria’s Secret, founded in 1977, is the leading name in women’s lingerie. The brand is known for its glamorous designs, high-quality materials, and extensive product range.
Popular Products
- Victoria’s Secret Bombshell Bra: Adds two cup sizes for a dramatic lift.
- Victoria’s Secret No-Show Panties: Invisible under clothing with seamless edges.
- Victoria’s Secret Lace Bralette: Combines comfort with a touch of elegance.
Why It Stands Out
Victoria’s Secret is synonymous with luxury and femininity. The brand’s fashion shows and marketing campaigns have made it a global phenomenon, while its wide range of styles caters to every woman’s taste and body type.
4. Fruit of the Loom
Overview
Fruit of the Loom, established in 1851, is one of the oldest and most trusted underwear brands in the US. Known for its durability and affordability, it offers a variety of styles for the entire family.
Popular Products
- Fruit of the Loom Breathable Boxer Briefs: Lightweight and moisture-wicking.
- Fruit of the Loom Cotton Bikini Panties: Soft and comfortable for everyday wear.
- Fruit of the Loom Seamless Bras: Offer a smooth look under clothing.
Why It Stands Out
Fruit of the Loom’s long-standing reputation for quality and affordability makes it a household favorite. The brand’s commitment to comfort and durability ensures it remains a top choice for basic underwear needs.
5. Tommy John
Overview
Tommy John, founded in 2008, revolutionized the men’s underwear market with its focus on comfort and innovation. The brand has since expanded to offer a women’s line as well.
Popular Products
- Tommy John Second Skin Boxer Briefs: Made from a silky-soft fabric blend.
- Tommy John Air Mesh Trunks: Breathable and lightweight for ultimate comfort.
- Tommy John Women’s Air Thong: A comfortable, barely-there feel.
Why It Stands Out
Tommy John’s innovative designs and premium materials have set a new standard in comfort. The brand’s patented Stay-Tucked undershirts and non-rolling waistbands address common issues, providing a superior fit and feel.
6. MeUndies
Overview
MeUndies, launched in 2011, is known for its fun, vibrant patterns and sustainable practices. The brand offers subscription services and a wide range of comfortable, stylish underwear for men and women.
Popular Products
- MeUndies Boxer Briefs: Made from ultra-soft MicroModal fabric.
- MeUndies Bikini: Offers a comfortable fit with fun prints.
- MeUndies Bralette: Provides light support with a cozy feel.
Why It Stands Out
MeUndies’ commitment to sustainability and ethical production, combined with its playful designs, make it a standout brand. The subscription model ensures customers always have fresh, fun underwear delivered to their doorsteps.
7. Jockey
Overview
Jockey, founded in 1876, is a pioneer in the underwear industry. Known for its innovative designs and high-quality materials, Jockey offers a wide range of styles for men and women.
Popular Products
- Jockey Classic Briefs: Timeless design with a comfortable fit.
- Jockey No Panty Line Promise Tactel Bikini: Seamless edges for a smooth look.
- Jockey Sport Microfiber Boxer Briefs: Moisture-wicking and supportive.
Why It Stands Out
Jockey’s long history of innovation, including the introduction of the first men’s brief, has solidified its place in the underwear market. The brand’s focus on comfort, quality, and performance ensures it remains a top choice.
8. SAXX
Overview
SAXX, founded in 2006, is known for its unique BallPark Pouch, which provides exceptional support and comfort for men. The brand’s focus on innovation and functionality sets it apart.
Popular Products
- SAXX Vibe Boxer Briefs: Made from a soft, breathable fabric.
- SAXX Ultra Trunks: Feature the patented BallPark Pouch for added support.
- SAXX Quest 2.0: Moisture-wicking and quick-drying for active wear.
Why It Stands Out
SAXX’s patented BallPark Pouch and attention to detail in design and comfort make it a favorite among men. The brand’s innovative approach to solving common discomforts ensures a superior fit and feel.
9. ThirdLove
Overview
ThirdLove, launched in 2013, has gained popularity for its focus on fit and inclusivity. The brand offers a wide range of sizes and half-cup options, ensuring a perfect fit for every woman.
Popular Products
- ThirdLove 24/7 Classic T-Shirt Bra: Known for its comfort and support.
- ThirdLove Pima Cotton Plunge Bra: Soft and breathable for everyday wear.
- ThirdLove Comfort Stretch Bikini: Offers a smooth, comfortable fit.
Why It Stands Out
ThirdLove’s commitment to inclusivity and personalized fit has revolutionized the women’s underwear market. The brand’s use of real customer data to design its products ensures a perfect fit for every body type.
10. ExOfficio
Overview
ExOfficio, founded in 1987, specializes in travel and adventure wear. The brand’s underwear is designed to be comfortable, durable, and quick-drying, making it ideal for active lifestyles.
Popular Products
- ExOfficio Give-N-Go Boxer Briefs: Lightweight and quick-drying.
- ExOfficio Give-N-Go Full Cut Briefs: Comfortable and breathable for women.
- ExOfficio Give-N-Go Sport Mesh Hipkini: Designed for active wear with moisture-wicking properties.
Why It Stands Out
ExOfficio’s focus on functionality and performance makes it a top choice for travelers and outdoor enthusiasts. The brand’s innovative fabrics and designs ensure comfort and durability in any condition.
See Also: Top 10 Women’s Blouses Brands in the USA
Conclusion
The underwear market in the US offers a wide range of brands that cater to different needs, styles, and budgets. From the luxurious designs of Calvin Klein and Victoria’s Secret to the innovative solutions from SAXX and Tommy John, each brand has carved out its niche by focusing on comfort, quality, and innovation. Whether you’re looking for everyday basics or something more specialized, these top 10 underwear brands provide the best options available.
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