In 2024, Apple has emerged as the most valuable technology company, according to a recent report by Azernews. The company’s brand value surged by 74% from the previous year, reaching $516.6 billion.
Microsoft Corporation secured the second spot with a brand value of $340.4 billion, reflecting a 78% increase. Google retained its position in third place with an estimated brand value of $333.4 billion, although specific growth figures were not provided. Amazon placed fourth, with its brand valued at $308.9 billion, marking a modest increase of 3.2%.
Notably, Nvidia experienced the most rapid growth, with its brand value skyrocketing by 163%. This impressive leap propelled Nvidia 19 positions higher, landing it in 10th place with a brand value of $44.5 billion.
Brand Finance, an international consultancy specializing in brand valuation with offices in 20 countries, determines these rankings using a balanced scorecard approach. This methodology evaluates various factors, including marketing investments, brand equity, and overall business performance.
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